Because knitting is an incredibly powerful invitation to something deeper. It is an accessible, trendy activity that naturally builds connection, focus, and well-being. By using the craft and community of knitting as our draw, we are able to open a door to non-traditional audiences who might never engage with traditional science outreach, turning passionate makers into powerful carriers of conservation stories.

The project was initiated by marine biologist Lena Fagerwing as part of the Hold Fast campaign, which focuses on building resilience, wellbeing, and community connection. Today, the initiative is officially endorsed by the UN Ocean Decade and is powered by a global network of digital residencies where knitters, scientists, artists, and local knowledge-holders collaborate to bring species' stories to life.

We’re a nonprofit initiative. Our projects are supported through partnerships, memberships, and foundations. We will also launch a supporter model to ensure free access to our core content while adding extra experiences for members.

We operate through collaborative digital residencies focused on specific threatened species and regions; like the eider tenders of the UNESCO World Heritage Vega Archipelago. Our resident knitters immerse themselves in the ecology of a species to co-create meaningful, open-access patterns. We are sustained by value-aligned partnerships, community support, and organizations dedicated to building a culture of empathy and long-term care for our planet's wildlife.

We love collaborating with scientific institutions, NGOs, regional communities, and ethical organizations who want to bring wildlife storytelling into pop culture in a fresh, creative way. If you want to help us bridge human wellbeing with ecological health, click the PARTNER UP button. Let’s co-create the next global pattern together!